It is now May 2. As usual for Arkansas, spring has skipped us completely and we’re moving right on into summer. Just eight short weeks ago, it was still cold outside (mostly), and there was a lot of talk about this Corona Virus, COVID-19, the pandemic, and the other various names blamed for this very bizarre new time in which we live.
It’s taken me a while to feel like I could articulate any of this and put it into any kind of a coherent story. I’ve struggled with my own emotions: some days feeling like a rock star and some days feeling like a complete failure.
I work in healthcare. I’m not a medical professional, as such, but we provide guidance and assistance to many healthcare professionals. I own a billing company, and by making certain my clients are successful we are successful ourselves. This might mean that we are billing and following up on claims, but it might also mean that we’re providing IT support, management guidance, clerical assistance, or a variety of other functions.
In the first week of March, I was attending a seminar in northwest Arkansas. I had no idea how my life was about to change. Those of us manning booths at the conference were discussing how schools were closing and going to AMI, businesses had pulled out of the conference at the last minute, and we all wondered what exactly that all meant.
That next week, it all changed. Things closed. “Non-essential employees” were sent home to work as much as possible. My son was suddenly doing all his schoolwork online through AMI, and restaurants and stores began closing. The craziest thing was that the first couple of days before everyone was home all the time, toilet paper was absolutely impossible to find. As my older son and I drove home at the conclusion of the conference, we discussed that we needed to stop by the grocery store and pick up a few things–not because of the situation, but because it was time to buy groceries anyway. When we arrived back in Little Rock, we ran by Kroger, and both of us wandered the aisles in disbelief, as we watched people absolutely filling their carts with all kinds of things. The meat cases were essentially empty. There was no toilet paper, no napkins, no paper towel. There was no milk, no eggs, very little alcohol, almost no cheese. The lines at the checkout were incredible. It was crazy!
That next week, our leadership team sat down and discussed how to help our clinics stay afloat. We reached out to the carriers, validated their telehealth information, we provided information to the clinics, and tried to personalize it as much as possible. We modified our website to have a COVID-19 page and updated that information daily. We updated Facebook and sent e-mails to clients every day with the changes. The carriers were changing things daily, following the lead from the White House and Medicare. We would just get something nailed down and it would change again.
I subscribed to every webinar, phone conference, or zoom meeting I could find in regard to what was going on. How to help my clinics stay on top of things, how the EIDL (Economic Injury Disaster Loan) was going to work, later how the PPP (Paycheck Protection Program) would work, and various other programs available. So week two, I was feeling a little more lost, frustrated for myself and my clients, and concerned that no one really knew exactly what was going on.
By the third week, it became apparent we needed to lay off most of our staff. Several of our clients had voiced concern that they wouldn’t be able to pay us. At least two of our clinics (including two of our largest) were closing or nearly closing. I had just told them the week previously that we were doing everything we could and we didn’t know what the future would hold, but we were going to do everything we could. Now I stood in front of them, teary-eyed and honestly scared, and told them that I knew enough of our clients were struggling that we wouldn’t be able to keep paying everyone. I suggested they go immediately and file for unemployment. It broke my heart, but I’m glad I did it when I did. I wouldn’t know until the next week, but so many people were laid off from so many places that the new claims essentially “broke” the unemployment system in our state. My employees were able to get on unemployment before that happened. Additionally, the government authorized an additional payment for April, May, June, and July, giving them another $600 a week, which meant that they were making more on unemployment than I was paying them anyway in most cases.
The plan was that we would get the EIDL and PPP fairly quickly (as everyone promised help was coming and coming quickly), and this would just be for a week or two. It took us just over a month to be able to get any kind of assistance, and by then we had revamped many of our internal processes trying to keep things afloat. The week we finally started receiving some assistance started out as one of the worst weeks I’ve experienced. I’d listened to all the calls. I’d been engaged with my local chamber, the state chamber, my representative’s office, several community leaders, and several industry leaders in finance and healthcare. I’d read for hours each day to try to sort out details and figure out what to do. I had spent sometimes more than half of my day on either a phone call or a zoom meeting trying to follow along. Countless hours on Facebook in industry groups asking for and giving guidance in an exchange of information unprecedented in a week’s time. We had been promised updates and timelines and nothing was coming. I had spent a very frustrating morning on the phone, checking on the status of all applications, and finally decided I had done everything I could possibly do. I needed to face the fact that there might literally be NO help coming for me, and all I could do was hold on. We had been in some really tight spots before, but nothing quite like this. I was so depressed that afternoon. To top it off, my older son was leaving in the morning for Basic Training. I wanted to spend that last afternoon with him, and I did, but I was emotionally exhausted by the end end of the day.
By Wednesday of that week, we finally started receiving some funding and were able to make payroll, pay rent, and keep things moving forward. By the end of the week, I felt better. It took me another nearly two weeks to be able to understand how completely exhausted I was: emotionally, financially, and physically. I hadn’t been sleeping. I had eaten just about everything I could put my hands on in an attempt to gain control over my emotions. I had days where I could focus and be in complete control and other days when I didn’t want to get out of bed. Honestly, I still have days like that.
We have continued going to our office, and it has made a big difference for me to be able to stay in my routine, but it’s also been really hard watching other small business owners struggle (and some fail), and realize that we’ve been so lucky regardless of how little we’ve accomplished.
So, at the end of the day, we’re not the business we were two short months ago. We don’t have the same staff, we’re not doing exactly the same work, and we’re certainly not the same people. We’ll hopefully look back in six months and be back to “normal” and our appreciation of all things normal. We’ll be thankful for the time we have with family and friends. We’ll appreciate our employees and our bosses and leaders. At least we can hope.